Healthy Air. Swiss Made. Shared Worldwide.
Everything in one place: Access to new images, downloads, corporate design, media assets and videos for optimum sales support. All Manuals and Product Features you can find here - for B2B Sparepart-Shop klick here. Please contact our Marketing Services, regarding all questions: marketing@boneco.com
PDF Download with all Social Media Assets and Campaign Basics. BONECO X50 Smart Sensor monitors air quality in real time and control a healthy and ideal climate for you. PLUG & PLAY - SMART & SUPER EASY
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Indoor air quality is one of the most important things to be aware of in your home. It can impact you whether you notice it or not, hence we should all care about our indoor air quality. The adverse effects of pollution on those most susceptible can be seen in the form of health problems such as respiratory issues and cardiovascular disease. These include young children and older adults – but even those who appear healthy can be at risk if they spend a lot of time indoors on bad days!
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We've updated our communication and visual appearance across all customer touchpoints. Gradually, we're aligning formats, channels, and initiatives with a digital focus.Our corporate design is a commitment to our customers: quality, professionalism, and consistency. We emphasize a clear direction and focus on the essentials to ensure every interaction with our brand is uniform and dependable. Trust is built when customers know they can rely on us.
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#BonecoHelthyAir
#SmartAir
#SensorManagedAirRefreshingTechnology
#HelthyAir
Facebook: /boneco.healthy.air.official
Instagram: /boneco_healthyair
YouTube: /airoswissboneco
LinkedIn: /company/boneco-healthy-air
Pinterest: /bonecohealthyair/
The Power of Social Media for Brand Building
Social media is key to building trust, communicating our values, and connecting with end customers. Together with our partners and distributors, we can create a stronger, unified presence, amplifying our message and inspiring more people with the benefits of healthy air.
1. Our Message
We are the expert in healthy air. Our products combine Swiss quality with smart technology – delivering wellbeing to every home and workplace.
👉 Core Messages:
Healthy Air as Lifestyle
Smart & Sensor Managed Air
Swiss Precision for Global Wellbeing
2. Tone of Voice
Speak like BONECO:
Inspiring, not lecturing.
Trustworthy, not exaggerated.
Clear & precise, not overly technical.
Never: “cheap, gadget, nice-to-have”
Always: “healthy, smart, essential”
3. Hashtags
Use our brand hashtags consistently:
#BonecoHealthyAir #SmartAir #SensorManagedAirRefreshingTechnology #HealthyAir
Suggested additional hashtags for reach: #AirPurifier #Wellbeing #CleanAir #Humidity
👉 Always consistent: #HealthyAir, never #helthyair.
4. Visual & Video Guidelines
Clean, bright, modern – inspired by Swiss clarity.
People at the center: families, health, wellbeing
Do: Lifestyle, emotion, technology.
Don’t: Overloaded, dark images or generic stock photos.
Formats:
Instagram: 1080x1080 / Stories 1080x1920
LinkedIn: 1200x627
YouTube Thumbnails: 1280x720
5. Call-to-Actions
Use unified CTAs across all partner channels:
“Discover the world of Healthy Air.”
“Learn more at boneco.com.”
“Healthy Air starts here.”
6. Best Practice
See how we do it – and stay aligned with our look & feel.
👉 Follow and get inspired:
Facebook: /boneco.healthy.air.official
Instagram: /boneco_healthyair
YouTube: /airoswissboneco
LinkedIn: /company/boneco-healthy-air
Pinterest: /bonecohealthyair
7. Posting Rhythm & Timing
2–3 times per week for visibility.
Use seasonal peaks:
Winter = Humidification.
Spring = Allergy season.
Summer = Air Shower Fans.
8. Tagging & Engagement
Always tag @boneco.healthy.air.official (Facebook) or the official channels.
We amplify your best posts – for more reach.
Engage with comments: trust is built through dialogue.
The Power of Social Media for Brand BuildingTogether with you – our partners – we amplify the voice of BONECO.
We build trust. We inspire people. We bring Healthy Air to the world..
Swiss Quality Focussed, Clear & Uniform: Corporate language refers to terms or the style of expression used by our communication. The aim of corporate language is to get enthusiasm for your products or services and to encourage customers to buy or use our products.
Imortant Key Values and Terminologys are:
- Company primary Mainlanguage is English, followed by German and others
- Try to integrate our Company Brand Wording BONECO
- Use better tree than two times SWISS COMPANY and TRADITION SINCE 1956
- Integrate Hashtags, Social and Weblinks
- Corporate Productname and -categorie in lowercase - Use uppercase just for Brandname and Tradition Label
- Better no or less Emojis than more!
- We are formal but not too formal (but not as IKEA "per Du")
Key Visuals & Coporate Imagery
The imagery with the Swiss mountains communicates HEALTHY AIR. We try to integrate and communicate with strong natureimages our Brandvalue "Healthy Air".
Your one-stop destination for all BONECO videos: product presentations, tutorials, and training materials tailored to support your business needs. Easily access valuable content to enhance your product knowledge, streamline your sales process, and provide top-notch service to your customers. Find and see more on our Youtube Channel: https://www.youtube.com/@airoswissboneco/
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